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Peter Rao-McCann
About rao-mccann.com Summary of Skills Biographical Notes

Overview

Account Management. Active advocacy of my organizations interests to Agency clients. Getting intimate with the client and helping them hit/surpass their goals is just fun for me.

 

Product Management. Life cycle management practices applied to business applications and technology.

 

Project Management. Ownership of timelines, deliverables and funding for technology projects that require cross-discipline coordination.

 

Search Engine Marketing. Management of complex, high-SKU count, multi-million $ pay-per-click accounts and account teams.

 

 

Interactive Media. Outside of my search specialization, really comfortable helping clients optimize all digital interactions with prospects and customers from site experience to social media.

 

Copywriting / Editing. Collateral of all varieties. The written word should move people, and can move product.

 

Sales Engineering. Going beyond the demo. Getting into the prospects business problem, and giving the sales team the tools required to close the deal.

 

Market Research. Market analysis. Competitive analysis. Gap analysis, SWOTs and quadrants. Look before you leap.

 

I am well versed in the use of the tools that make all of this good stuff happen. I remain weirdly capable of picking up

new tools. I bring a high degree of energy and curiosity to bear on the problems I have the privilege of solving. If you

don't see an obvious fit here, drop me a line anyhow. I may know exactly the person you are looking for after all.